4 Tips on digital marketing for small businesses

When starting a business, it’s important to choose the marketing channel that delivers the best results with minimal resources. Today, small businesses are more likely to prefer digital marketing to other marketing channels when it comes to increasing the reach of their brand, increasing sales and developing their professional network. Digital marketing for small businesses is a must in 2018 and beyond.

To help you understand how social media can help promote your business while saving you valuable time and resources, we’ve compiled here for you six digital marketing tips for small businesses. Here are our 6 tips on digital marketing for small businesses.


Tip # 1: Use digital marketing to sell your products and services

Before social media networks became embedded in e-commerce, the small business sales relationship was like listening, helping solve problems, and closing the sale. With the advent of digital sales, opportunities to connect with potential customers during their research phase have been facilitated through social media monitoring tactics and social media interaction. These tactics have changed the game of digital marketing for small businesses.


Tip # 2: Large networks like Twitter can help you improve your customer relationships

With 72% of people saying they are likely to buy from a small business after interacting with them on Twitter, there is no reason for companies not to be on Twitter. The key to success on social media is to be present on the social network that your customers use. With over 200 million active users, it is very likely that many of your customers are on Twitter. Twitter can help your business build relationships with customers and connect you with the companies and communities you care about. Using features like Twitter’s advanced search and Twitter listings even a small team can manage the creation and improvement of online customer relationships.


Tip # 3: Digital Marketing Can Increase Your Scope Significantly

Advertising on Facebook and Twitter has enabled companies to increase their reach through targeted ads and sponsored messages. Digital marketing offers businesses the opportunity to reach customers around the world (as opposed to the traditional advertising medium).


Tip # 4: A LinkedIn Company Page Can Help Develop Your Professional Network

LinkedIn is one of the most important social networks for businesses of all sizes. They must be there. LinkedIn allows companies to highlight the authenticity and credibility of their brand on a business page containing essential information. The network also allows small businesses to be present where the professionals, potential investors and customers are. A LinkedIn Company Page is also a free marketing tool. If used correctly, it can be eminently effective.

Tips for a successful business

Running a successful business is not something that comes automatically once some capital has been invested. It requires a lot of skills and planning. Many people have started their businesses thinking that money will start flowing in with ease; only for them to realize that’s never the case. There are lots of challenges, uncertainties, and risks that have to be carefully evaluated to be successful. However, worry not because this article is going to equip you with important tips you need to run a successful business.

Have passion to create your successful business

Running a successful business is not like an employment where your salary is guaranteed at the end of the month. In business, you only get returns after a lot has been pumped in in terms of resource investment, time and effort. If you don’t like the business you are running, there is no way you are going to dedicate time and resources to push through especially when you face setbacks. Passion sparks resilience, commitment and makes you keep pushing through thick and thin to see your business bear fruits.

Be resilient

In business, things will not always work. Sometimes decisions fail, strategies turn out as unexpected and plan sometimes take the unexpected route giving unwanted outcomes. When things go wrong, focus on your big vision to help you spring back to the right course. Once your vision becomes your target, whatever comes your way will not stop you from marching on and striving towards that goal. Eventually, you will break through all the challenges and start witnessing the fruits.

Be flexible

Having a plan in business is mandatory as it gives you direction to help you move towards your goal. However, things change so rapidly in the business world, that plans might have to be adjusted. Changes result from new technological innovations, new competitors and changing consumer needs. It is important to be flexible enough to adapt to rising changes. This is not only to stay in business but to remain relevant to your customers.

Be consistent

Customers love consistency in business operations. Every time a returning customer visits, it is because they already know what to expect. That is exactly what they would wish to see upon their return or an improvement that makes that better. Consistency creates good habits that will yield good results for any successful business. It creates a rhythm that keeps the business going towards a certain direction. This makes it easy for your customers to predict you and gives them reasons to be loyal to your business.